🧩 The Challenge
A client selling baby toys across multiple Amazon EU marketplaces suddenly had several of their best-selling products flagged and deactivated. The issue stemmed from non-compliance with EU product safety regulations, particularly under the EU Toy Safety Directive (2009/48/EC).
The listings were flagged for:
- Missing CE marking documentation
- Lack of proper product safety warnings
- No Declaration of Conformity (DoC) on file
- Incomplete test reports for EN-71 standards
This caused a complete sales halt across Amazon Germany, France, Italy, and Spain—costing the client hundreds of euros per day and risking long-term account health issues.
🧠 Our Strategy
We stepped in with a structured, step-by-step compliance resolution approach:
1. Compliance Gap Audit
- Conducted a detailed audit of all required EU safety documentation for baby toys
- Identified which SKUs were missing CE certificates, test reports, or proper DoC formats
2. Vendor & Laboratory Coordination
- Liaised with certified EU testing labs to fast-track EN-71 safety testing
- Worked with the manufacturer to create and translate the correct DoC in EU languages
3. File Submission & Compliance Portal Navigation
- Uploaded all required documentation to Amazon’s Compliance Dashboard under “Product Safety” and “CE Marking” sections
- Escalated the case via Seller Support and EU Compliance Team with legal references
4. Listing Reinstatement Support
- Created appeal letters citing EU toy directive compliance
- Submitted evidence-backed appeals and tracked them through to reinstatement
📈 The Results
In less than 3 weeks, we helped the client:
- ✅ Unlock 100% of suspended baby toy listings
- 🚀 Resume sales across 4 EU marketplaces
- 🧾 Gain full compliance under EU Toy Safety Regulation
- 💬 Receive fewer warnings from Amazon’s product safety team
- 🔒 Future-proof their account from similar compliance issues
🔑 Key Takeaways
- EU compliance is non-negotiable, especially in high-scrutiny categories like toys
- Having the right testing partners and documentation formats is critical
- Navigating Amazon’s internal compliance tools efficiently saves weeks of downtime
- A proactive compliance approach protects both revenue and account health