If you’re an Amazon seller using FBA and you’re looking for ways to reduce packaging waste, lower fulfillment costs, and enhance your delivery experience — it’s time to explore Amazon’s Ship in Product Packaging (SIPP) program.
Previously known as Ships in Own Container (SIOC), SIPP allows your product to be shipped in its original, branded packaging without requiring Amazon to add another box. This streamlined process helps sellers save money, reduces environmental impact, and offers a more premium customer experience.
What is Amazon SIPP?
Ship in Product Packaging (SIPP) is an Amazon fulfillment program designed to eliminate unnecessary packaging. Eligible products are shipped to customers in the manufacturer’s packaging, provided it meets Amazon’s durability and safety requirements.
This means:
- No additional Amazon box
- Less packaging waste
- Faster fulfillment process
Key Benefits of SIPP
- 🟢 Cost Savings
Eliminate extra outer boxes and reduce both packaging and shipping expenses. - 🚀 Faster Delivery
Products that skip the repackaging step move more quickly through fulfillment centers. - 🌱 Eco-Friendly
Supports your brand’s sustainability goals and helps reduce your carbon footprint. - 🎁 Better Branding
Deliver a more engaging unboxing experience with your packaging front and center, improving brand recall and customer perception.
Requirements to Qualify for SIPP
To enroll a product in SIPP, your packaging must:
- Be transit-ready (sturdy and secure)
- Pass Amazon’s drop test
- Avoid exposed barcodes or sensitive information
- Be discreet (especially for electronics and high-theft items)
- Be certified by Amazon’s Frustration-Free Packaging (FFP) team or ISTA 6 SIOC compliant
Important Considerations
- Not all ASINs are eligible — the program is best suited for medium to large-sized products or durable packaging SKUs.
- Enrollment is optional, but non-compliant packaging may be repackaged or even delisted.
- Once certified, you can track performance metrics via the SIPP dashboard in Seller Central.
How to Get Started with SIPP
- Identify ASINs that may be eligible.
- Test your packaging according to ISTA 6 SIOC or FFP standards.
- Submit packaging samples to Amazon for approval.
- Enroll certified ASINs and monitor performance and compliance.
Final Thoughts
For brand owners, manufacturers, and private label sellers on Amazon, SIPP represents a powerful opportunity to streamline logistics, lower costs, and embrace eco-friendly practices. If you’re unsure how to get started, we can help identify eligible products and guide you through the certification process.
📣 Need Help?
Get in touch to learn how we can support your brand in optimizing packaging and getting certified for Amazon’s SIPP program. (Contact Us)
