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Case Study:

Assisting a natural skincare seller in navigating EU regulations and optimizing listings for better visibility.

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100%

Profitability Increase

100%

Decrease in ACOS

100%

Increase in Sales

6

Months

Challenges

The Amazon skincare listing was repeatedly flagged due to restricted keywords, causing suppressed visibility and blocking sales growth.

Solution:

Rewrote the entire listing with compliant language, removed restricted terms, and optimized SEO to regain and improve organic visibility.

  • 1
    Identified Trigger Keywords: Reviewed all content and highlighted words causing Amazon compliance flags.
  • 2 (1)
    Created Fully Compliant New Content: Rewrote title, bullets, and description without restricted or medical-claim terms.
  • 3 (1)
    SEO Keyword Integration: Added high-volume skincare keywords to increase organic ranking while staying Amazon-safe.
  • 4
    Benefit-Focused Messaging: Highlighted the product’s key features, natural ingredients, and customer benefits clearly.
  • 5
    Structure Optimization: Improved the layout and tone to enhance readability, trust, and conversion rate.

Results:

After compliance-safe optimization, the listing regained visibility, improved ranking, and saw stronger organic traffic.

  • 1
    Compliance Issues Resolved: Listing became fully active with no restricted keyword flags.
  • 2 (1)
    Improved Organic Ranking: High-volume keywords helped the listing move back to page 1–2 for core terms.
  • 3 (1)
    Better Conversion Rate: Clear benefits and structured content increased customer engagement.

Conclusion:

By removing restricted keywords, ensuring compliance-safe content, and integrating high-volume search terms, the seller’s Amazon listing was restored to full visibility and significantly improved in organic ranking. The refreshed listing not only eliminated compliance risks but also strengthened customer appeal, resulting in higher impressions, stronger engagement, and steady sales growth.