Case Study:
Boosting Listing Performance: Enhancing CTR for an Apparel Brand Through New Hoodie Graphics
100%
Profitability Increase
100%
Decrease in ACOS
100%
Increase in Sales
6
Months
Challenge:
The apparel brand struggled with low engagement and underperforming listings due to generic product visuals and unoptimized content.
Solution:
Created new product graphics and optimized listing content to capture attention, improve CTR, and enhance overall performance.
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Custom Hoodie Graphics: Designed visually appealing, brand-aligned graphics to make products stand out.
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Listing Optimization: Updated titles, bullets, and descriptions to highlight features, quality, and style.
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CTR-Focused Imagery: Used lifestyle shots and clear product visuals to attract clicks.
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SEO Keyword Integration: Added high-volume apparel keywords to boost organic search visibility.
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Enhanced Brand Storytelling: Communicated unique selling points and design inspiration through visuals and copy.
Results:
The updated listings saw a measurable improvement in visibility, engagement, and sales performance.
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Higher CTR: Improved click-through rates due to engaging product visuals and optimized titles.
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Enhanced Brand Identity: Stronger visual identity strengthened customer recognition and trust.
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SEO Benefits: Optimized keywords improved organic search impressions.