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Case Study:

Boosting Listing Performance: Enhancing CTR for an Apparel Brand Through New Hoodie Graphics

100%

Profitability Increase

100%

Decrease in ACOS

100%

Increase in Sales

6

Months

Challenge:

The apparel brand struggled with low engagement and underperforming listings due to generic product visuals and unoptimized content.

Solution:

Created new product graphics and optimized listing content to capture attention, improve CTR, and enhance overall performance.

  • 1
    Custom Hoodie Graphics: Designed visually appealing, brand-aligned graphics to make products stand out.
  • 2 (1)
    Listing Optimization: Updated titles, bullets, and descriptions to highlight features, quality, and style.
  • 3 (1)
    CTR-Focused Imagery: Used lifestyle shots and clear product visuals to attract clicks.
  • 4
    SEO Keyword Integration: Added high-volume apparel keywords to boost organic search visibility.
  • 5
    Enhanced Brand Storytelling: Communicated unique selling points and design inspiration through visuals and copy.

Results:

The updated listings saw a measurable improvement in visibility, engagement, and sales performance.

  • 1
    Higher CTR: Improved click-through rates due to engaging product visuals and optimized titles.
  • 2 (1)
    Enhanced Brand Identity: Stronger visual identity strengthened customer recognition and trust.
  • 3 (1)
    SEO Benefits: Optimized keywords improved organic search impressions.

Conclusion:

By designing new hoodie graphics and optimizing listing content with a focus on visual appeal and CTR, the apparel brand successfully enhanced engagement and listing performance. The combination of compelling visuals, clear benefits, and SEO-driven content improved discoverability, captured customer attention, and increased conversion potential.