If you want to sell on Amazon, the first question is always the same:
“What should I sell?”
Finding the right product is the foundation of a successful Amazon business.
The good news? You don’t need to guess. You can use real data, simple tools, and smart strategies to choose products that actually sell.
Here’s a beginner-friendly guide to help you find products people want — and avoid the ones they don’t.
1. Look for Products with Steady Demand
A good product is something people search for consistently.
You can check demand using:
- Amazon Best Seller Rankings (BSR)
- Amazon search bar suggestions
- “Movers and Shakers” lists
If a product shows up frequently across categories and stays popular over time, it’s a good sign.
2. Avoid Extremely Competitive Categories
Some categories are hard for beginners because big brands already dominate them.
Examples include:
- Electronics
- Beauty & skincare
- Supplements
It’s better to start with categories like:
- Home & kitchen
- Pet supplies
- Sports & outdoors
- Office products
- Baby items (non-restricted)
These categories have tons of everyday products and less brand loyalty.
3. Look for Lightweight, Easy-to-Ship Products
Products that are small and lightweight reduce your costs.
They are:
- Cheaper to manufacture
- Cheaper to ship
- Cheaper in Amazon FBA fees
Aim for items:
- Under 2–3 lbs
- Non-fragile
- With simple packaging
These types of products are easier and safer for beginners.
4. Check the Competition
Before choosing a product, look at what other sellers are doing.
Ask yourself:
- Are there many sellers with thousands of reviews?
- Is Amazon itself selling the item?
- Are the top listings old and established?
If the competition is too strong, it will be harder to stand out.
Ideally, choose products where top sellers have less than a few hundred reviews.
5. Use Product Research Tools
Tools make product research much easier.
Some popular ones include:
- Helium 10
- Jungle Scout
- AMZScout
These tools help you check:
- Profit margins
- Search volume
- Competitor strength
- Seasonality
Even free versions of these tools can show valuable insights.
6. Identify Problems — Then Create a Better Version
One simple trick:
Read negative reviews.
Look for comments like:
- “The handle breaks easily.”
- “It’s smaller than expected.”
- “The zipper is low quality.”
These complaints show what customers want improved.
If you can offer a better version, you instantly stand out.
7. Check Profitability Before Committing
Even if a product demands well, you must ensure it makes profit.
Calculate:
- Product cost
- Shipping cost
- Packaging
- FBA fees
- Amazon selling fees
Tools like FBA calculators can help.
Aim for at least 25–30% profit margin after all expenses.
8. Start Small and Test Your Idea
You don’t need thousands of units to start.
Place a small order first to test demand.
If it sells well, increase your inventory later.
This reduces risk and helps you learn the process step by step.
Final Thoughts
Finding products to sell on Amazon doesn’t have to be a guessing game.
With the right research, the right tools, and some creative thinking, you can discover profitable products that customers love.
Start simple, study the market, and look for ways to offer something better than the competition.
With patience and smart decisions, you can build a successful Amazon business from the ground up.