If you’re selling apparel on Amazon, product images can make or break your sales. A high-quality image not only attracts buyers but also reduces returns by clearly showing size, fit, and style. But how many images can you upload, and what are the official Amazon guidelines? This guide breaks it down for apparel sellers.
How Many Images Can You Upload on an Apparel Listing?
Amazon allows up to 9 images per listing:
- 1 main image
- 8 secondary images
Not all images show immediately, typically, the first 6–7 are visible without clicking into the gallery. If you upload a product video, it may take one media slot, leaving fewer image slots for photos.
Main Image Guidelines for Apparel
Your main image is the first thing shoppers see, so it must follow Amazon’s rules:
- Background: Pure white (RGB 255,255,255)
- Product visibility: Must fill ~85% of the frame
- No extras: No text, logos, watermarks, props, or borders
- Apparel specifics:
- Adult clothing should be on a human model
- Children’s or baby apparel can be flat or laid out
- Mannequins are generally not allowed for clothing main images
Secondary Images Guidelines
Secondary images give you creative space to showcase your product:
- Front, back, and side views
- Close-ups of fabric, stitching, or patterns
- Lifestyle or on-model shots
- Size charts and fit guides
- Outfit styling examples
Use these to reduce returns and increase conversions by showing customers exactly what they’re buying.
Technical Requirements
To ensure your images look professional and meet Amazon standards:
- Resolution: Minimum 1000px on the longest side (better for zoom)
- File format: JPEG, PNG, TIFF, or GIF
- Lighting and clarity: Well-lit, focused, no blurring or pixelation
Tips for Amazon Apparel Sellers
- Use all 9 image slots to fully show your product
- Place lifestyle or on-model shots immediately after the main image
- Add infographics for features like sizing, fabric, and care instructions
- Always follow Amazon’s image guidelines to avoid listing suppression
Final Thoughts
High-quality images are crucial for selling apparel on Amazon. By using all available image slots effectively and following Amazon’s guidelines, you can improve conversions, reduce returns, and build a professional brand presence. Investing time into your listing images pays off in sales and customer satisfaction.