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Case Study:

Boosting Sales and Visibility for a Gloves Seller on Amazon

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30%

Increase in Sales

25%

Improvement in ROAS

20%

Growth in Organic Traffic

6

Months

Challenge:

A premium gloves seller struggled with low visibility, weak keyword rankings, and underperforming PPC campaigns in a highly competitive Amazon category. Despite offering quality products, their listings weren’t reaching the right audience, competitors were running aggressive promotions, and their ad spend produced minimal returns.

Solution:

We implemented a complete Amazon PPC and product optimization strategy designed to boost keyword relevance, improve rankings, and increase conversions. Our approach included:

  • 1
    In-Depth Keyword Analysis Identified high-converting long-tail and niche keywords using advanced tools to reduce wasted spend and improve targeting.
  • 2 (1)
    Structured PPC Campaign Setup Rebuilt campaigns with optimized targeting—automatic for discovery, manual for control, and dynamic bidding for cost efficiency.
  • 3 (1)
    Product Targeting Optimization Created product-targeting ads to capture competitor traffic and drive qualified shoppers directly to the client’s listings.
  • 4
    Listing Enhancements Improved titles, bullet points, descriptions, and A+ Content to boost search visibility and increase listing conversion rates.
  • 5
    Sponsored Brands & Display Retargeting Launched brand-level campaigns and retargeting ads to increase visibility, build recognition, and recover lost shoppers.

Results:

Thanks to the optimized PPC structure and listing improvements, the client saw measurable, rapid growth:

  • 1
    30% Increase in Sales Higher visibility and better audience targeting drove immediate sales growth.
  • 2 (1)
    25% Improvement in ROAS Better campaign structure and keyword optimization delivered stronger returns for every advertising dollar.
  • 3 (1)
    20% Growth in Organic Traffic Enhanced listings and improved keyword ranking boosted non-paid traffic and visibility.

Conclusion:

With a data-driven Amazon strategy, the gloves seller transformed their underperforming PPC campaigns and low-ranking listings into a profitable, scalable operation. By refining keywords, strengthening ad structure, and improving product pages, AMZPPCINFO helped the brand stand out in a crowded market, increase conversions, and establish long-term growth on Amazon.