Case Study:
How We Helped a Home & Kitchen Seller Achieve 1.11% ACOS with a Strategic Amazon PPC Test
100%
Profitability Increase
100%
Decrease in ACOS
100%
Increase in Sales
6
Months
Challenge:
A Home & Kitchen Accessories brand on Amazon EU was losing valuable, high-converting traffic without realizing it. Their PPC structure failed to capture missed opportunities, ad spend was inefficient, and strong category competition reduced visibility. Despite having top-performing SKUs, the brand struggled to maintain profitable traffic and order volume.
Solution:
We implemented a targeted traffic-recovery and PPC optimization strategy designed to capture missed demand and reduce wasted spend. Our approach included:
-
Lost Traffic Identification Analyzed brand analytics and competitor overlap to pinpoint where high-intent traffic was leaking. -
Campaign Restructuring Rebuilt campaigns around high-converting, low-competition keywords to improve efficiency and visibility. -
Budget Efficiency Control Introduced strict bidding and budget allocation to avoid overspending on low-intent clicks. -
ASIN-Level Targeting Launched product-targeting campaigns against top competitor ASINs to capture qualified shoppers. -
Daily Monitoring & Keyword Migration Shifted top-performing keywords from auto to manual campaigns for stronger targeting and improved ROI.
Results:
A single strategic test run delivered outstanding performance:
-
Record-Low 1.11% ACOS The lowest ACOS ever achieved for the brand.
-
140 Orders from Just €129.70 Spend Exceptional efficiency with massive conversion volume at minimal cost.
-
€11,705.68 Revenue Generated Every €1 spent returned approximately €90 in sales.
Conclusion:
This case proves that even successful listings lose valuable traffic without precise monitoring and structured PPC testing. By recovering missed opportunities and optimizing budgets, AMZPPCINFO turned a small ad investment into substantial, profitable growth. Strategic, data-driven PPC isn’t just powerful—it delivers macro results even from micro budgets.
