Client: Home & Kitchen Accessories Seller
Platform: Amazon (EU)
Agency: AMZPPCINFO
Goal: Recover lost traffic & reduce ACOS while increasing order volume
🧩 The Problem:
The client was unknowingly losing high-converting traffic. Their ad strategy wasn’t targeting these gaps, and ad spend was inefficient.
Challenges:
- Missed traffic from unoptimized keyword coverage
- Inefficient ad spend allocation
- High competition in the category
- Low visibility for top-performing SKUs
🔍 Our Strategy:
We executed a hyper-targeted traffic recovery strategy that focused on:
- Identifying lost traffic opportunities (via brand analytics + competitor overlap)
- Rebuilding campaign structure to focus on high-converting, low-competition terms
- Tight budget control to avoid overspending on low-intent clicks
- Targeted product targeting campaigns on top competitor ASINs
- Daily performance monitoring & auto-to-manual keyword migration
💥 The Results (From Just One Strategic Test Run):
| Metric | Results |
|---|---|
| Ad Spend | €129.70 |
| Orders | 140 |
| Sales Revenue | €11,705.68 |
| ACOS | 1.11% |
🔥 Achieved the lowest ACOS in the brand’s history
📈 140 orders generated with under €130 in ad spend
💸 Every €1 spent brought in ~€90 in revenue
🎯 The Takeaway:
Even high-performing listings lose traffic — if you’re not actively tracking and testing, you’re leaving revenue on the table.
With the right strategy, micro-budget campaigns can bring macro results.
🚀 At AMZPPCINFO, we specialize in building smart, data-backed Amazon PPC strategies that drive results — not just clicks.
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