Date: July 29, 2025
Reading Time: 3 min
Amazon has just introduced a major update for sellers using shoppable videos — now showing Potential Sales Lift by product category, such as Beauty, Handmade, and more.
This new insight allows Amazon sellers to see how much their sales could increase if they take specific recommended actions, including uploading high-quality shoppable videos.
💡 What Is “Potential Sales Lift”?
Potential Sales Lift is a new data point inside Amazon Seller Central that estimates the percentage increase in sales you might see by creating shoppable videos that help customers better understand your product.
The metric is tailored to your specific product category, helping you prioritize efforts where video content has the highest impact.
🔍 How to View Your Sales Lift Insights:
- Go to Upload and Manage Videos in Seller Central
- Look at the top banner of the page
- Click “View the sales lift metric specific to your category here”
🚀 Why This Matters for Amazon Sellers
Video has become one of the most effective ways to increase engagement and conversion on product pages. With this new metric, Amazon is helping sellers:
- Measure the value of shoppable video
- Optimize video content based on category-specific data
- Boost conversions and ROI with smarter content strategies
🎥 Ready to Start?
As an Amazon service provider, we help sellers create high-performing shoppable videos that are professionally edited, category-optimized, and aligned with Amazon’s latest best practices.
Want to unlock your potential sales lift?
👉 [Contact us] to get started with your first video today.