Case Study:
Helping a Baby Toys Seller Navigate EU Compliance and Unlock Blocked Listings
100%
Profitability Increase
100%
Decrease in ACOS
100%
Increase in Sales
6
Months
Challenge:
A baby toy seller operating across Amazon EU faced sudden listing deactivations on several best-selling SKUs due to non-compliance with the EU Toy Safety Directive (2009/48/EC). Missing CE documentation, absent safety warnings, missing Declarations of Conformity (DoC), and incomplete EN-71 test reports caused Amazon to suspend listings across Germany, France, Italy, and Spain. This resulted in a full sales shutdown, significant daily revenue loss, and potential long-term account health risks.
Solution:
We executed a structured compliance recovery strategy designed to reinstate listings quickly and ensure full adherence to EU regulations. Our approach included:
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Compliance Gap Audit Reviewed all documentation for CE marking, EN-71 test reports, safety warnings, and DoC requirements to identify SKU-level compliance gaps. -
Laboratory & Vendor Coordination Worked with certified EU labs to complete EN-71 testing and collaborated with the manufacturer to prepare and translate accurate DoCs in EU languages. -
Amazon Compliance Portal Submission Uploaded and organized all documents within Amazon’s Compliance Dashboard and escalated cases through Seller Support and the EU Compliance Team. -
Evidence-Based Appeal Creation Crafted detailed appeal letters referencing EU Toy Safety Directive requirements and submitted proof-based reinstatement requests. -
Full Reinstatement Tracking Monitored case progress daily, responded to follow-up requests, and ensured each suspended listing moved to reinstated status.
Results:
After implementing these changes, Home Goods client saw a remarkable improvement in their Amazon advertising performance:
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100% Listing Reinstatement All suspended baby toy listings were fully restored across Amazon Germany, France, Italy, and Spain.
-
Full EU Toy Safety Compliance Achieved Every SKU met CE, EN-71, and DoC requirements, minimizing future compliance risks.
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Stabilized Account Health & Reduced Warnings Fewer safety notifications and improved compliance standing protected long-term account performance.
Conclusion:
This case highlights the critical importance of proper EU compliance for toy sellers. By closing documentation gaps, coordinating accurate testing, and navigating Amazon’s compliance systems effectively, AMZPPCINFO reinstated all listings and protected the seller from long-term risks. A proactive compliance strategy ensures stable operations, prevents revenue loss, and maintains strong account health in highly regulated categories.
