Customer reviews can make or break your success on Amazon. A positive review can boost conversions, while a negative one can hurt your rankings, Buy Box chances, and overall brand reputation. So naturally, one of the biggest questions sellers ask is: “How can I remove a review on Amazon?”
The truth: Sellers cannot directly delete customer reviews, but you can request removal under specific conditions. In this guide, we’ll break down exactly when Amazon removes reviews, what steps you can take, and the right way to handle problematic feedback.
First: Know the Difference Between Product Reviews and Seller Feedback
Amazon treats these two review types differently.
1. Product Reviews
- Found on the product detail page
- Focus on the item’s quality, features, and overall value
- Sellers cannot remove these unless they violate Amazon policy
2. Seller Feedback
- Found on your seller profile
- Focuses on shipping, packaging, and customer service
- More flexible and easier to remove if it’s inappropriate or Amazon-related
Understanding the difference helps you choose the right removal request.
When Amazon Will Remove a Review
Amazon will only remove a review if it violates their Community Guidelines. Here are the most common scenarios where you have a real chance of removal:
✅ 1. Review contains abusive or offensive language
Profanity, hate speech, or harassment is not allowed.
✅ 2. Review reveals personal information
Email addresses, full names, phone numbers, or private data.
✅ 3. Review is unrelated to the product
Examples include complaints about shipping times (when fulfilled by Amazon) or unrelated personal stories.
✅ 4. Review is clearly incentivized
Example: “The seller gave me a discount for a good review.”
✅ 5. Review includes promotional material or external links
Any attempt to advertise or redirect buyers.
✅ 6. Review about FBA issues (for seller feedback)
If Amazon handled shipping and the review blames you, Amazon will strike it out automatically.
How to Request Removal of Seller Feedback
- Go to Seller Central
- Navigate to Performance → Feedback
- Find the feedback you want removed
- Select “Request removal”
If it violates policy, Amazon will remove or strike it through, often within minutes.
How to Request Removal of a Product Review
Product reviews are trickier. You can’t request removal inside Seller Central. Instead:
Option 1: Use the “Report Abuse” Button
- Visit your product listing
- Scroll to the review
- Click “Report abuse”
- Choose a reason → Submit
This alerts Amazon’s moderation team.
Option 2: Contact Seller Support
Only recommended when there’s clear guideline violation.
Go to: Help → Get Support → Selling on Amazon → Products & Inventory → Product Reviews
Provide:
- ASIN
- Link to the review
- Explanation of which guideline it violates
How NOT to Remove a Review (Avoid Account Trouble)
Amazon has strict rules, and violating them can lead to account suspension.
Never:
- Offer refunds or incentives in exchange for removal
- Ask customers directly to delete reviews
- Harass or pressure buyers
- Manipulate reviews through friends/family
Keep all communication professional, polite, and within Amazon’s messaging system.
How to Handle Negative Reviews the Right Way
If a review cannot be removed:
- Respond professionally (via public manufacturer comments or seller messages)
- Resolve the customer’s issue quickly
- Improve the product listing to address common complaints
- Use negative feedback for product improvements
Sometimes a genuine, thoughtful response can turn a negative situation into a positive one.
Final Thoughts
You can’t remove every review on Amazon – but you can remove the ones that violate policy, and you can control how you respond to the rest. The key is maintaining great customer service, high product quality, and staying compliant with Amazon’s rules.
Over time, strong performance naturally brings in more positive reviews, which outweigh the occasional negative one.