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How to Set Up an Amazon Seller Account: A Beginner-Friendly Guide

how to set up an amazon seller account

If you’re thinking about selling on Amazon, the first step is creating your seller account. The process is straightforward, but it helps to know what information Amazon will ask for — and what to expect.
Here’s a friendly step-by-step guide to help you set everything up smoothly.

1. Choose What Type of Seller Plan You Want

Amazon offers two types of account plans:

  • Individual Seller:
    Ideal if you’re selling fewer than 40 items per month. No monthly fee, but a small fee per sale.
  • Professional Seller:
    Best for serious sellers or businesses. Monthly subscription fee, but more selling tools and features.

Most new sellers choose Individual to start and upgrade later.

2. Gather the Required Documents

Before you begin, Amazon will ask you for:

  • A valid email address
  • Phone number
  • Bank account for payments
  • Credit or debit card
  • Government ID (passport or driver’s license)
  • Tax information
  • A business address

Having these ready makes the sign-up process much easier.

3. Go to Amazon Seller Central

Visit the Amazon Seller Central website and click “Sign Up” or “Register.”

Follow the prompts to enter your personal info, business details, and verification documents.

4. Verify Your Identity

Amazon may ask for:

  • A photo of your ID
  • A bank statement
  • A selfie or short video verification (in some regions)

This is a security step to keep the marketplace safe for buyers and sellers.

5. Set Up Your Seller Profile

Once your account is verified, complete your seller profile:

  • Add your store name
  • Add your business address
  • Set your return and shipping settings
  • Add your deposit method (so Amazon can pay you)

This information will appear on your seller storefront.

6. List Your First Product

You can now start listing items!
When creating a listing, you’ll need:

  • Product title
  • Description
  • Photos
  • Price
  • Keywords
  • Shipping options

If the product already exists on Amazon, you can match an existing listing.
If it’s a new product, you’ll create a brand-new listing.

7. Choose How You Want to Fulfill Orders

Amazon offers two ways:

Fulfillment by Amazon (FBA)

Amazon stores, packs, and ships your products.
Great for convenience and Prime shipping.

Fulfillment by Merchant (FBM)

You store and ship products yourself.
Better for sellers with unique or bulky items.

8. Start Selling!

After listing your items, your store goes live.
From here:

  • Monitor your dashboard
  • Keep inventory in stock
  • Respond to customer messages
  • Improve your listings over time

Selling on Amazon is a learning process, but setting up your account is the first big step.

Final Thoughts

Setting up an Amazon seller account may look intimidating at first, but it’s easier once you know what information you’ll need. Take it step by step, prepare your documents, and you’ll be ready to start selling in no time.