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Case Study:

Helping a tech accessory brand improve product discoverability and unlock suppressed listings.

Schedule a Call

100%

Profitability Increase

100%

Decrease in ACOS

100%

Increase in Sales

6

Months

Challenge:

The tech accessory brand faced repeated listing suppressions and poor discoverability due to Amazon’s Used Product Violations and weak listing content.

Solution:

Rewrote the listings with clean, compliant content and created a detailed Plan of Action to address Used Product Violations and restore visibility.

  • 1
    Plan of Action Creation: Developed a precise POA addressing root cause, corrective actions, and preventive measures for Used Product Violations.
  • 2 (1)
    Compliant Content Rewrite: Recrafted titles, bullets, and descriptions using Amazon-safe terminology and accurate product condition details.
  • 3 (1)
    High-Volume Keyword Optimization: Integrated top-performing keywords to improve organic search ranking.
  • 4
    Feature & Benefit Enhancement: Highlighted product durability, compatibility, and customer value more clearly.
  • 5
    Listing Structure Improvement: Organized content for better readability, SEO impact, and alignment with Amazon guidelines.

Results:

The listings were reinstated, visibility improved, and the brand regained organic ranking across core keywords.

  • 1
    Listings Reinstated: Amazon accepted the Plan of Action, and all suppressed listings were reactivated.
  • 2 (1)
    Stronger Brand Presence: Clear, professional content improved customer trust and conversion potential.
  • 3 (1)
    Higher Search Ranking: Core products moved up significantly in Amazon search results.

Conclusion:

By submitting a strong, targeted Plan of Action and rewriting all listing content with compliant, keyword-rich copy, the tech accessory brand successfully resolved Amazon’s Used Product Violations and restored full listing visibility. This improved both discoverability and brand credibility, allowing the products to regain ranking and recover lost sales momentum.