Quick answer: The Digital Services Act requires Amazon to verify and keep current records of who its business sellers are. You must supply your legal name and address, contact details, a trade-register identifier, a VAT number where relevant and a compliance self-certification, all matching your official records. Missing or mismatched details can get offers held until the data is corrected.
Product rules like GPSR and EPR get the attention, but there is another EU regime shaping life on Amazon: the Digital Services Act (DSA). It makes marketplaces verify who their sellers are and keep them traceable — and incomplete details are a fast way to get your offers held. Here is what you need to know.
What the DSA changes for marketplaces
The DSA requires online marketplaces to collect and check identifying information about their business sellers before letting them trade, and to keep that information current. In practice, Amazon must know — and be able to show — exactly who is behind each professional selling account.
The trader information you must provide
Expect to supply and keep updated: your legal business name and address, contact details, a trade-register or equivalent identifier, VAT number where applicable, and a self-certification that you will only list compliant products. Amazon verifies these against third-party sources, so they must match your official records.
Why listings get held — and how to fix it
If your details are missing, inconsistent, or cannot be verified, Amazon can restrict your account or suppress offers until the information checks out. The fix is rarely an appeal: it is correcting the data so it matches your registration exactly. Keep your business address, legal name and VAT details identical across Seller Central, your EORI and VAT records.
Where the DSA sits alongside product rules
The DSA is about who you are; GPSR, EPR and VAT are about what you sell and the duties attached to it. You need all of them. Getting your trader verification clean removes one whole category of avoidable holds and lets you focus on the product-level compliance checks.
Frequently Asked Questions
What is the DSA in simple terms for sellers?
It is an EU law that requires marketplaces to verify and keep records of who their business sellers are, so buyers can see a traceable, identifiable trader behind every listing.
What information does Amazon need under the DSA?
Your legal name and address, contact details, trade-register identifier, VAT number where relevant, and a compliance self-certification — all matching your official records.
Why were my listings suppressed for “trader information”?
Usually because a detail is missing or does not match your registered records. Correct the data so it matches exactly, and the hold typically clears.
Is the DSA the same as GPSR or EPR?
No. The DSA covers seller identity and traceability; GPSR covers product safety and EPR covers waste. They are separate obligations you need together.
Not sure what your catalogue needs across the EU? Book a free consultation. This is general guidance, not legal advice.