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2026 Seller Compliance
The EU Amazon Compliance Hub
Selling on Amazon across Europe means meeting several separate obligations — packaging EPR, product safety (GPSR), VAT & OSS, EORI and more. This hub maps every requirement in one place, so you know exactly what applies to your business and how to stay compliant.
Find out which apply to you →
Every EU obligation, in one place
These rules are separate and cumulative — holding a VAT number does not cover EPR, and EPR does not cover product safety. Below is each obligation Amazon EU sellers face, who it applies to, and where to learn more. Not sure which ones apply to you? Run our free checker in about a minute.
Packaging EPR & PPWR
You must register and pay for the recycling of your packaging in every EU country where you sell or store goods (LUCID in Germany, Citeo in France, CONAI in Italy, and more). From 12 August 2026, Amazon verifies this across all EU marketplaces under the PPWR.
Read the EPR guide →GPSR — Product Safety
In force since 13 December 2024. Nearly all non-food products need an EU-based Responsible Person plus safety and traceability information on the listing, or Amazon deactivates the offer.
See how we handle GPSR →VAT & OSS
Storing stock in a country triggers a local VAT registration there. Cross-border EU sales over €10,000/year mean charging destination VAT — simplified through the One-Stop-Shop (OSS).
Try the VAT & OSS calculator →EORI Number
If you import goods into the EU, you need an EU EORI number to clear customs. It is free and issued in the country where your goods first enter (often Germany or the Netherlands).
Check if you need one →WEEE & Batteries EPR
Electronics, electricals and batteries carry their own producer-responsibility registrations, separate from packaging EPR, in each country you sell to.
Learn about EPR streams →CE Marking & Toys
Many products (toys, electronics, PPE) need CE marking and technical documentation proving they meet EU safety standards before they can be listed.
Read the toys & CE guide →Commercial Liability Insurance
Once your sales pass Amazon’s threshold, you must hold valid commercial (product) liability insurance and provide the details to Amazon.
Read the insurance guide →EU vs UK Rules
The UK is now separate: UK VAT, a GB EORI number, UKCA marking and the FHDDS scheme apply independently of the EU. Handle each market on its own.
Read the EU & UK update →Not sure what applies to your business?
Answer a few quick questions and get a personalised checklist of the exact EU obligations for your marketplaces, products and fulfilment model — free and private.
Run the free EU Compliance Checker →Compliance guides in your language
Frequently asked questions
Do all these rules apply to every seller?
No — it depends on where you are based, which marketplaces you sell on, what you sell, and how your stock is stored. Packaging EPR, GPSR and VAT apply to almost everyone; WEEE, batteries and CE marking are product-specific. The free checker tailors the list to you.
What is the single most urgent deadline right now?
12 August 2026, when Amazon begins verifying packaging EPR registration in every EU country you sell to under the PPWR. Some countries take up to three months to register, so start early.
Does a VAT number cover EPR or product safety?
No. VAT, EPR and GPSR are completely separate obligations. You may well need all three, and holding one does not satisfy the others.
Can you handle all of this for me?
Yes. Our team manages Amazon EU compliance end to end — EPR registrations, GPSR Responsible Person, VAT/OSS and more. Book a free consultation for a country-by-country plan.
This hub provides general guidance to help Amazon sellers understand EU obligations; it is not legal or tax advice, and rules, fees and deadlines change. Always confirm your specific obligations in Amazon Seller Central and with qualified advisers.