Quick answer: To sell compliantly on Amazon in the EU in 2026 you need five things in place: GPSR product safety with an EU-based Responsible Person, EPR registration for every waste stream your products trigger in each country you sell or store stock in, VAT registration where required (plus OSS for cross-border B2C sales), an EORI number to import, and complete DSA trader details in Seller Central. Missing any one of them can get your offers suppressed.
Selling on Amazon in Europe means clearing five different regimes at once. Miss one and offers get suppressed; get them all in place and you can expand across marketplaces with confidence. Here is the complete 2026 checklist, with links to the detail behind each item. Start with our guide to selling on Amazon in Europe for the big picture.
1. Product safety: GPSR
Confirm each product meets EU safety requirements, has technical documentation and the right warnings, and — crucially — has an EU-based Responsible Person whose details appear on the product and in your listing. See the full GPSR guide.
2. Waste: EPR across every stream
Register for EPR in each country you sell or store stock in, across every stream your products trigger: packaging (post-PPWR), WEEE, batteries, and textiles where live. Enter every number in Seller Central and renew declarations annually. Our registration guide has the steps and costs.
3. Tax: VAT, OSS and EORI
Get VAT-registered where required — especially anywhere you hold stock — use OSS for cross-border B2C where you can, and get your EORI number to import. Non-EU sellers should read the IOSS and deemed-supplier rules.
4. Identity: DSA trader verification
Make sure your DSA trader details in Seller Central — legal name, address, register ID, VAT — are complete and match your official records, so your account stays verified and offers are not held.
5. Keep it current
Compliance is not one-and-done. Diarise annual EPR declarations, review new-market obligations before expanding, and re-check when rules change. Run your catalogue through our free EU compliance checker to spot gaps.
Frequently Asked Questions
What do I need to sell compliantly on Amazon in the EU?
At minimum: GPSR product safety with an EU Responsible Person, EPR registrations across all relevant streams, correct VAT/OSS and an EORI number, and complete DSA trader verification.
Which EPR streams might apply to me?
Packaging almost always, plus WEEE for electricals, batteries for anything with a cell, and textiles where a scheme is live. A single product can trigger several at once.
Do non-EU sellers have extra steps?
Yes — typically an EU-based Responsible Person and EPR representative, an EORI number, and attention to IOSS and the deemed-supplier VAT rules.
How often do I need to update compliance?
EPR declarations are annual, and details must be kept current for DSA verification. Re-check obligations before entering any new marketplace and whenever rules change.
Not sure what your catalogue needs across the EU? Book a free consultation. This is general guidance, not legal advice.